Download e-book for iPad: A Short Guide to Reputation Risk (Short Guides to Risk) by Garry Honey

By Garry Honey

ISBN-10: 0566089955

ISBN-13: 9780566089954

There are every kind of difficulties linked to attractiveness possibility. Many corporations locate that it does not healthy smartly inside of operational possibility; others fight to allocate accountability for it or to discover methods of reporting successfully. maybe the most important challenge of all is that enterprises usually confuse attractiveness danger with attractiveness management...that is assuming they comprehend the idea that in any respect. Garry Honey's "A brief consultant to recognition danger" bargains an answer to those difficulties in a concise and direct booklet for board administrators and danger managers. utilizing a few uncomplicated versions, he: explains attractiveness probability; differentiates it from different kinds of possibility; offers a chain of instruments for settling on, measuring and handling recognition hazard; is helping you assign accountability for popularity hazard on your administration constitution; and, exhibits easy methods to combine it along with your organisation's approach, your wider threat administration technique in addition to your compliance and governance buildings. attractiveness danger is a subject with relevance around the agency, from danger managers to company verbal exchange managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, "A brief advisor to attractiveness chance" presents a shorthand path to realizing the context and key good points of this topic.

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Additional info for A Short Guide to Reputation Risk (Short Guides to Risk)

Sample text

In this case the risk is an opportunity as opposed to a threat. The gap harbours the risk but the level of stakeholder expectation determines whether this risk is a threat or an opportunity. Most people consider risk as a threat when they talk of reputation risk. Measuring reputation risk is thus an exercise in gap analysis, the challenge is to find a currency for indexing stakeholder expectation, which has both meaning in itself and as a comparator, with corporate performance. Performance is often expressed financially but it is anticipated behaviour we 30 Id en t if y in g St ak eh o l d er s an d R isk D r iver s 3 should measure and this is not always financial.

It falls to the owner of each stakeholder group to identify what system will work best for their group and how this can best be integrated into the broader, company-wide, picture of stakeholder expectations. There are, broadly speaking, three key issues, sampling, medium and frequency. Sampling is a matter of selecting a representative group whose views accurately mirror the vast body of their colleagues within the generic stakeholder group. For customers or employees this is not usually difficult, but for media, regulators and a number of other important stakeholder groups this can be a difficult selection task.

4). 5 of his book, but it is a subtly different list from Fombrun’s. The Brady categories are designed to help identify the building blocks of a good reputation not to calculate a ranking against peers. The two lists do nevertheless offer a degree of similarity to anyone seeking to put a name to reputation risk drivers. 37 3 A Sh o r t Gu id e t o R epu t at io n R isk Category Attributes Knowledge and skills Employee talent pool; drivers of innovation. Emotional connections Consumer perception of value; stakeholder alignment Leadership, vision and desire Governance style and practice; motivation and vision Quality Product or service delivery history; consistency Financial credibility History of creating better than average returns Social credibility Good citizenship, licence to operate etc.

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A Short Guide to Reputation Risk (Short Guides to Risk) by Garry Honey

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