By Thomas Rickert
In Ambient Rhetoric, Thomas Rickert seeks to dissolve the bounds of the rhetorical culture and its uncomplicated dichotomy of topic and item. With the arrival of recent applied sciences, new media, and the dispersion of human supplier via exterior info assets, rhetoric can now not stay tied to the autonomy of human will and cognition because the sole determinants within the discursive act.
Rickert develops the idea that of atmosphere as a way to interact the entire parts that include the ecologies within which we exist. Culling from Martin Heidegger’s hermeneutical phenomenology in Being and Time, Rickert reveals the root for atmosphere in Heidegger’s statement that people don't exist in a vacuum; there's a consistent and fluid relation to the cloth, informational, and emotional areas within which they live. therefore, people are usually not the particular actors within the rhetorical equation; supplier are available in innumerable issues, gadgets, and areas. As Rickert asserts, it's only once we turn into attuned to those impacts that rhetoric could make a primary step towards sufficiency.
Rickert additionally remembers the foundational Greek philosophical thoughts of kairos (time), chora (space/place), and periechon (surroundings) and cites their repurposing by means of smooth and postmodern thinkers as “informational scaffolding” for the way we cause, consider, and act. He discusses modern idea in cognitive technological know-how, rhetoric, and object-oriented philosophy to extend his argument for the essentiality of atmosphere to the sphere of rhetoric. Rickert then examines works of ambient tune that contain common and synthetic sound, areas, and applied sciences, discovering them to be exemplary of a extra totally resonant and experiential media.
In his preface, Rickert compares atmosphere to the fermenting of wine—how its unique style might be traced to innumerable elements, together with sunlight, soil, water, quarter, and grape style. the surroundings and corporate with whom it’s ate up extra improve the flavor adventure. And so it may be with rhetoric—to be thought of between all of its affects. As Rickert demonstrates, the bigger global that we inhabit (and that inhabits us) has to be absolutely embraced if we're to increase as beings and rhetors inside it.
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Additional resources for Ambient Rhetoric: The Attunements of Rhetorical Being (Pitt Comp Literacy Culture)
Importantly, current studies in neuroscience can be seen as empirically verifying Heidegger’s philosophical claims (see Ratcliffe). 14 Still, the extended mind perspective of cognitive science has not always attended to affective states as much as it should, although recent work by Damasio and others is certainly starting to have wide impact. But it is worth emphasizing that the phenomenological concept of Befindlichkeit as worked out by Heidegger through attunement/mood does emphasize feeling and emotion, and in this and other ways, cognitive science still has much to gain from an engagement with Heidegger (see Ciborra).
In his review of several books grouped under the “thing theory” label, John Plotz explains that thing theory “is not theory about the cultural significance of objects” (110). Rather, it is about the power of objects themselves. For example, designing Rorschach tests in the 1920s required finding images that evinced no human connections or artifice, for otherwise test subjects would latch onto that aspect, which would then influence their interpretations. Thus, the conundrum was to design an image seemingly devoid of all human design; only in this way could a subject’s statements about the blots reveal the subject rather than any remainder of human meaning lingering in the test (Plotz 114–15).
Heidegger’s thought permeates my use of cognitive science and speculative realism, although such work frequently clarifies, updates, or otherwise improves on Heidegger’s accomplishments. While many have placed Heidegger among the twentieth century’s most influential thinkers, his insights in the later, lesser read, more “poetic” works have yet to flower as fully as they might. The world of the early twenty-first century, however, seems to resonate more fully with his later work. Heidegger’s targets—the subject-object relationship, representational thinking, Cartesianism, technological enframing, instrumental mastery of word and world—all now manifest themselves differently than they did formerly.
Ambient Rhetoric: The Attunements of Rhetorical Being (Pitt Comp Literacy Culture) by Thomas Rickert